Having some business meetings in Bavaria, we stopped by the IT-SA exhibition to see whether it might bring some opportunities for Cryptoucan™. Read on to see what we found out – it has been a really surprising visit for us.
Approaching the exhibition has shown promising signs of modern event – including trendy means of transportation as seen in Pictures 1 and futuristic entrance shown in Picture 2 below.
Picture 1: Approaching the entrance.
Picture 2: The entrance
We stopped by a few stands and chatted with representatives of some of the exhibiting companies. Some of them – like the guys at NeuVector – were really keen on discussing the technical, licensing and pricing aspects of their products. Others, like stemmer, confirmed our suspicion that the whole event is a huge disorganized mess – yet they were able to tell us their Cisco portfolio and give us lebkuchen!
Figuring out where to go was an impossible task for any sane person. Finding a café or restaurant where they would actually give you something to drink and eat in exchange for your money – well, it took us only two hours to get at least some meal. And then after the lunch, the really bizarre part has only started.
Picture 3: Secure lawn?
Seeing an IT security related stand which looked like a mowed lawn in front of suburban house, in Picture 3, did not make much sense. Nor the medieval presentation of Hornet security in Picture 4, which provides spam and virus filtering (and archiving) on top of Microsoft Office 365 – which provides … well, spam and virus filtering and archiving.
Picture 4: Hornet security.
And the hackerone presentation in Picture 5 looked like from different time. I honestly can only hope, nobody takes ventures like this seriously.
Picture 5: Hackerone stand – like 50 years ago… or more?
Picture 6: empty OWASP stand.
Picture 7: OwnCloud
All in all, we were really happy we have just stopped by for a few hours and we did not invest into presenting any of our products there. The organizers have to go a long route before they make this a truly relevant exhibition. Right now – and I know, that if you look at the right numbers, it is the biggest European IT security exhibition – it is just a local German exhibition with no further reach and with little to no value for the visitors.
That is terrible, as the potential is really there. But for now – do not save the date, but rather save the day and do not go to IT SA (as in Picture 8).
Picture 8: Do not save the date, save the day and do not go to IT SA…
So thank you for staying with us – even though we do not present Cryptoucan™ on events like this. We have more interesting things to do and show. See you next week with more of them!