Designing the Future: Visual Identity for an AI-Powered Invoicing Related App

We've recently started working on a new application which connects artificial intelligence with the world of invoicing. The aim is to significantly reduce routine tasks for small and medium-sized businesses. In the early stages of the project we also took on a cross-disciplinary challenge: designing a visual identity concept.

Today, we would like to share a behind-the-scenes look at our design thinking process. The goal was to quickly develop a branding concept that could later serve as a brief for a specialized graphic designer. Within a short timeframe, we've created a logo proposal, a color scheme, and a microsite prototype for this project.

While it's still too early to reveal full details about the product itself, we're excited to walk you through some parts of our creative process.

The target group

Target group definition is an essential step for designing a new brand identity. Our potential customers are small and medium-sized businesses. The app will be developed primarily for Czech market, but we also need to be prepared for potential international expansion - mainly within for the European Union countries' markets. We aim to develop a product that will help reducing operation costs and human errors, enhancing the productivity, and lastly significantly improving the businesses data security.

The name

Together with our client, we chose the name AiRise. AiRise combines words "AI" (Artificial Inteligence) and "rise" - symbolizing the growth of the businesses thanks to the lower invoicing management costs and lower human errors. Another hidden word in AiRise is "air" - the concept shall bring new air, enlighten and simplify the accountant's work, handling, sorting and keeping all the accounting documents. AiRise is ment to be huge helper for companies - helper in lowering costs, productivity optimization and data security enhancement.

Color scheme

The visual identity of the product is designed to evoke a sense of growth, progress, modern improvement, relief from repetitive tasks, trustworthiness, and reliability. The selected color palette supports this perception of the brand while also ensuring aesthetic harmony.

The recommended colors include:

• Blue – a common choice in the finance and banking sectors, representing calmness, stability, depth, and trust.
• Green – associated with youth, vitality, energy, nature, and growth.
• Turquoise – symbolizing joy, optimism, creativity, and communication.

Logo

For the logo, we chose an abstract symbol combined with the product name. Since we are not able to share the logo publicly yet, we will showcase it in one of our upcoming blog posts.

Microsite

We also created a simple visual prototype of a microsite for the app, using the proposed logo and color scheme. The microsite includes a header and footer, along with the product's key selling points, a section for user reviews, Frequently Asked Questions (FAQ), and pricing information.

Instead of using placeholder text like lorem ipsum, we included an early rough draft of the actual copy. This helps everyone on the team - as well as the client - better imagine the final look and feel of the product.

As mentioned before, all of these initial concepts are intended to be tested, iterated on and reworked if strong feedback or new insights emerge - both from within our team and in collaboration with external professionals, such as graphic designers and branding specialists.

Thank ya for reading! We are looking forward to what kind of new technogical and design challenges this project will bring. Stay tuned for more news rising up through the air!